“We believe in bringing inclusive good times to more people, and music is something that we’ve been inextricably linked with for a very long time. “We actively work with partners who share our vision on gender parity,” he says. According to Shah, the hope is that actions like this will help Smirnoff meet its goal of increasing the number of women headliners at festivals. The Diageo-owned vodka brand also asked a number of industry stakeholders – including Spotify, music website Pitchfork, DJ publication Mixmag, UK nightclub venue owner Deltic Group and festival producer Insomniac – to sign a pledge to advance gender representation, whether it be through performance bookings, exposure in media or music availability.Īs a result of the pledge, Mixmag committed to making 50% of its magazine cover stars female DJs moving forward. In partnership with Thump and Vice’s women-focused site Broadly, Smirnoff put together a list called Top 50 Women Making Noise that features influential producers, DJs, and collaborators that electronic music fans can explore.

Its commitment stems from research conducted by Thump, Vice’s electronic music and culture site, that found that women only made up an average 17% of headliners in 2016 at music festivals around the world. The following year, the brand took things up a notch on International Women’s Day when it announced its plans to double the number of woman-identified headliners at festivals by 2020. The documentary was created via Smirnoff’s international music platform Sound Collective, which the brand says is committed to fostering an inclusive electronic music culture. While it will surely take more than a brand effort to solve an issue of this scale, Smirnoff is doing its part to raise the profiles of and give exposure to female artists through its ‘Equalizing Music’ campaign, an effort that began in 2016 with a documentary featuring New York-based female DJ collective and booking agency Discwoman. The numbers show just how bad things really are: according to a recent study by the Annenberg Inclusion Initiative that analyzed 600 popular songs from 2012-2017, females represented only 22.4% of all artists and a mere 12.3% of songwriters. Last month, country singer Cam called out the iHeart Radio Music Awards for including zero female nominees in the Country Artist of the Year category. The investigator said she saw the baby reject the bottle and a witness smell the bottle while making a facial expression of displeasure.It’s a problem that spares no genre, and one that caused a Twitter storm earlier this year when the hashtag #GrammySoMale began trending after Alessia Cara became the sole woman to take home a major award at the Grammys. The DCF investigator reviewed footage of the living room camera and saw Bryant grabbing the baby bottle and returning from the kitchen while shaking a liquid in the bottle. The baby then fell asleep on and off and began vomiting.

She said she tasted the bottle of formula, which tasted like watermelon Smirnoff. When the reporting party attempted to give the baby the unfinished bottle from a few hours prior, she said the baby’s mouth smelled like watermelon. The reporting party said multiple people were at the residence and were helping watch the children. The reporting party said she had been cooking all evening and went to take a bath when Bryant offered to make bottles. 31, 2022, she threw a Halloween party at her house. 142 blood alcohol level.ĭeputies then spoke with the reporting party who said on Oct. Deputies said when they arrived, they talked with an investigator with the Department of Children and Family Services, who said the baby had a. 1, deputies said they responded to a possible child abuse. Florida man arrested, ran a gambling house in Crestview: Okaloosa Co.

Smirnoff keep it moving